Introduction
In this article we will take a closer look at email statuses of contacts which help you manage your contact base. Statuses show how your audience reacts to your messages.
We will discuss the following topics:
What Email Statuses Are
Each contact in your contact base has an email status. It reflects the user’s attitude to your emails.
On the Contacts page statuses are displayed under the email address.
Figure 1. The Email Status Location On The Contacts Page
You can also find an email status on the Contact editing page in the upper right corner.
Figure 2. The Email Status Location On The Contact Editing Page
What Types Of Email Statuses Are There In TruMESSAGING
There are eight types of email statuses in TruMESSAGING. Let’s explore each one.
Confirmed
This status is used if a contact somehow confirmed readiness to receive emails (clicked the Subscribe or Confirm button).
Figure 3. The Confirmed Status
New
This status implies that the contact was added to the contact database, but has not received a message yet.
Figure 4. The New Status
Subscribed
This status is used if the contact receives emails (at the same time they did not receive an email confirming their newsletter subscription, and they did not unsubscribe from the blast).
Figure 5. The Subscribed Status
Soft Bounced
This means that the last letter sent to this contact failed for reasons beyond your control - the recipient's mail server was unavailable or refused to accept the letter.
Figure 6. The Soft Bounced Status
Hard Bounced
According to this status, attempts to deliver mail to this contact repeatedly failed. Mail is not sent to such contacts.
Figure 7. The Hard Bounced Status
Unsubscribed
This status means that the contact chose "unsubscribe from emails" on the unsubscribing page. You can not send mail to this address. In the contacts list the unsubscribed contacts are displayed in a more pale type to highlight them visually.
Figure 8. The Unsubscribed Status
Pending
This means that you sent an invitation to subscribe (or the contact sent it to themselves through the subscription form), but the recipient has not clicked on the confirmation link in the invitation letter yet. Such contacts don’t receive letters.
Figure 9. The Pending Status
Complained
This status implies that the contact clicked the Spam button. Emails are not sent to such contacts. The contacts with this status are also displayed in a more pale type
Figure 10. The Complained Status
Conclusion
Now you are familiar with email statuses. Continue exploring TruMESSAGING contacts. See article How To Segment Your Audience In TruMESSAGING to make communication with your customers more efficient.
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