Segmentation is a way to divide your customers into groups (or segments) based on some type of shared characteristics, e. g. age, gender, nationality, personal interests, hobbies, etc. Segmentation will help you maintain a personal approach to each group, offering them exactly what they need. Let's create your first segment on the TruMESSAGING platform.

1. Go to the Segments section and click the Add Segment button.

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2. Enter the name of your segment.

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3. Select your audience by specifying tags and rules. You can specify them together or only tags / only rules if you want.

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4. Click Save.

5. Your segment appeared in the Segments section.

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6. If you want to edit or delete a segment, use the three-dot menu in the right part of the corresponding row.

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7. To see the details on the created segment, click empty space within its line.

8. To see all the contacts in the selected segment, click the Audience button.

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That's it! You can now send email blasts, autoresponders, and drip campaigns that are personalized and perfectly suit this segment of your audience.