Introduction

This article will give you an idea of what a welcome blast is, why you need to send it to your customers, how to create a welcome blast on the Messaging platform, and how to add a subscription confirmation button to it. This functionality will be especially useful after importing contacts, so make sure you didn't miss the corresponding article.

 

What a Welcome Blast Is

A welcome blast is an email asking your customers to confirm that they really do want to receive marketing emails (see Figure 1). We recommend that you send a welcome blast to your new contacts to make sure you are not breaking the law by sending them emails they do not want to receive.

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Figure 1. An Example of a Welcome Blast

 

How to Create a Welcome Blast

If you have newly imported contacts, the Messaging platform will offer you to send them a welcome blast using our template. To create a welcome blast, follow these easy steps:

1. Click "Create Welcome Blast".

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2. Edit the subject and the preview text if you wish.

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3. Edit the email template if it needs editing.

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4. Send it immediately or schedule for later.

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How to Add a Subscription Confirmation Button

1. While in the message editor, click "Add" and select "Interaction".

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2. Select "Button".

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3. Come up with the button caption.

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4. In the dropdown list, select "Email Confirmation" and click "Save".

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Conclusion

Today we learned what a welcome blast is, why you need to send it to your customers, how to create a welcome blast on the Messaging platform, and how to add a subscription confirmation button to it. If you still don't feel confident about creating blasts, here is the article for you.