Introduction

In this article we will take a closer look at email statuses of contacts which help you manage your contact base. Statuses show how your audience reacts to your messages. 

We will discuss the following topics:

What Email Statuses Are

Each contact in your contact base has an email status. It reflects the user’s attitude to your emails.

On the Contacts page statuses are displayed under the email address.
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Figure 1. The Email Status Location On The Contacts Page

You can also find an email status on the Contact editing page in the upper right corner.

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Figure 2. The Email Status Location On The Contact Editing Page

What Types Of Email Statuses Are There In Messaging

There are eleven types of email statuses in Messaging. Let’s explore each one.

New

This status implies that the contact was added to the contact database, but has not  received a message yet.

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Figure 3. The New Status

Subscribed

This status is used if the contact receives emails (at the same time they did not receive an email confirming their newsletter subscription, and they did not unsubscribe from the blast).

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Figure 4. The Subscribed Status

Unsubscribed

This status means that the contact chose "unsubscribe from emails" on the unsubscribing page. You can not send mail to this address. In the contacts list the unsubscribed contacts are displayed in a more pale type to highlight them visually.

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Figure 5. The Unsubscribed Status

Pending

This status is for recipients to whom the first letter was sent and whose further status is checked by the system.

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Figure 6. The Pending Status

Confirmed

This status is used if a contact somehow confirmed readiness to receive emails (clicked the Subscribe or Confirm button).

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Figure 7. The Confirmed Status

Awaiting Confirmation

This status means that the contact has received an offer to sign up for a newsletter but hasn’t clicked on the confirmation link in the invitation letter yet. Mail is not sent to such contacts.

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Figure 8. The Awaiting Confirmation Status

Soft Bounced

This means that the last letter sent to this contact failed for reasons beyond your control - the recipient's mail server was unavailable or refused to accept the letter.

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Figure 9. The Soft Bounced Status

Hard Bounced

According to this status, attempts to deliver mail to this contact repeatedly failed. Mail is not sent to such contacts.

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Figure 10. The Hard Bounced Status

Complained

This status implies that the contact clicked the Spam button. Emails are not sent to such contacts. The contacts with this status are also displayed in a more pale type

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Figure 11. The Complained Status

Suspicious

This status means the contact that hasn't received the email yet because of campaign suspension due to security reasons. 

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Figure 12. The Suspicious Status

Blocked

This status is used for contacts that haven’t received the email yet because of campaign suspension due to security reasons and had had the status “Suspicious” in the past. 

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Figure 13. The Blocked Status

Conclusion

Now you are familiar with email statuses. Continue exploring TruMESSAGING contacts. See article How To Segment Your Audience In TruMESSAGING to make communication with your customers more efficient.