Introduction

In this article, we will explore the History page. Its functionality allows you to see the source from which the contacts were added.

This may help you understand the causes of bad reputation and avoid reputation damage. We will consider the following topics:

History Page Overview

You can find the History tab in the Contacts section. 

nullFigure 1. History Tab

On the History page, the information on added contacts’ statuses is grouped by date and source.

For example, you can see the contacts added today by the aid of import and what their statuses were.

nullFigure 2. Information on Contacts’ Statuses Grouped by Date and Source

Non-zero values in each column are clickable and lead you to the contacts section with the list of all the added contacts from this source.

nullFigure 3. Clicking on Clickable Values

nullFigure 4. Clicking on Clickable Values

You can revert groups of contacts by clicking the “Revert” button on the right side of the page.

After reverting, the contacts disappear from the contact list but statistics on these contacts is available on the History tab.

The reverted group of contacts is displayed in pale type and has the text “Reverted” on the right.

nullFigure 5. The “Revert” Button

nullFigure 6. The Reverted Group of Contacts

History Page Main Parts

On the History page, there are three predefined columns:

  • Date
  • Source
  • Contacts

nullFigure 7. Predefined Columns

The other columns are custom — you can add or delete them at your desire by clicking on the gear icon in the upper-right side of the page and checking/unchecking the boxes you need.

nullFigure 8. Custom Columns

Let’s have a look at each column.

Date

The Date column shows the date when the contacts were added.

nullFigure 9. The Date Column

Source

This column shows the sources from which the contacts were added e. g. import, live chat, site form etc.

nullFigure 10. The Source Column

Contacts

In this column, the number of added contacts is shown.

nullFigure 11. The Contacts Column

Import Errors

In this column, the number of contacts with invalid emails is displayed.

nullFigure 12. The Import Errors Column

New 

The New column shows the added contacts with the “New” status .

This status means that the contact was added to the contact database but has not received a message yet.

nullFigure 13. The New Column

Pending

In this column, the contacts with status “Pending” are shown.

This status is for recipients to whom the first letter was sent and whose further status is checked by the system.

nullFigure 14. The Pending Column

Subscribed

This column shows the contacts with the “Subscribed” status .

This status is used if the contact receives emails. At the same time they did not receive an email confirming their newsletter subscription, and they did not unsubscribe from the blast.

nullFigure 15. The Subscribed Column

Unsubscribed

This column displays the contacts with status “Unsubscribed”.

This status implies that the contact chose "unsubscribe from emails" on the unsubscribing page. You can not send mail to this address.

nullFigure 16. The Unsubscribed Column

Awaiting Confirmation

In this column, the contacts with status “Awaiting Confirmation” are displayed.

This status means that the contact has received an offer to sign up for a newsletter but hasn’t clicked on the confirmation link in the invitation email yet. Mail is not sent to such contacts.

nullFigure 17. The Awaiting Confirmation Column

Active

This column shows the contacts with the “Active” status .

This status is used if a contact somehow confirmed readiness to receive emails (meaning they clicked the “Subscribe” or “Confirm” button).

nullFigure 18. The Active Column

Hard Bounced

This column presents the contacts with status “Hard Bounced”.

According to this status, attempts to deliver mail to this contact repeatedly failed. Mail is not sent to such contacts.

nullFigure 19. The Hard Bounced Column

Soft Bounced

The Soft Bounced column displays the contacts with status “Soft Bounced”.

This means that the last letter sent to this contact failed for reasons beyond your control the recipient's mail server was unavailable or refused to accept the letter.

nullFigure 20. The Soft Bounced Column

Complained

The Complained column presents the contacts with status “Complained”.

This status implies that the contact clicked the Spam button. Emails are not sent to such contacts. 

nullFigure 21. The Complained Column

Suspicious

In this column, the contacts with the “Suspicious” status  are shown.

This status means the contact that hasn't received the email yet because of campaign suspension due to security reasons.

nullFigure 22. The Suspicious Column

Blocked

This column shows the contacts with status “Blocked”.

This status is used for contacts that haven’t received the email yet because of campaign suspension due to security reasons and had had the status “Suspicious” in the past.

nullFigure 23. The Blocked Column

Complaint Rate/Bounce Rate Excess

If the Complaint Rate or Bounce Rate exceeds the allowed value, the value in the corresponding column is highlighted in orange, and a notification will inform you about potential problems with this contact source.

To learn more about the Complaint Rate and Bounce Rate, please check out the article Why Has Sending from My Account Been Paused.

nullFigure 24. The Complaint Rate Exceeded the Allowed Value

nullFigure 25. The Bounce Rate Exceeded the Allowed Value

Conclusion

Today we learned how the History page is organised. You now know what each status label means as well, allowing you to better manage your email campaigns and contacts. You can also see the article Import History Page in Messaging to learn how to manage your import data.