Introduction

This article describes what email blasts are and how you can use them to keep in touch with your audience. You will need this functionality whenever you launch a new product, start a sale, publish new content on your website, and in many other cases. You will learn how to create an email blast using the TruMESSAGING built-in wizard and how to configure its various parameters. Although, if you are completely new to email marketing, you might want to check the article Getting Started With TruMESSAGING first.

We will discuss the following topics:

What Is An Email Blast

An email blast is an email that is sent to a wide group of recipients at a time. Its main purpose is to promote a product or a service, to inform customers about discounts or upcoming events, and to maintain relationships with them in general (see Figure 1). Such communication usually results in customers' loyalty and increased sales.

Figure 1. An Example Of An Email Blast

 

Steps To Create An Email Blast

Give Name

First thing you should decide on when creating an email blast is its name (see Figure 2). It will help you remember what this email blast is about. It will be convenient if you make it short enough to be displayed without truncation.

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Figure 2. Giving Blast Campaign A Name

 

Choose Type

TruVisibility platform offers you two types of blast campaigns: email blasts fully functioning and SMS blasts coming soon (see Figure 3). Each blast campaign type has its advantages as well as weak points. Email blasts give you more space and ability to use media, while SMS blasts are more likely to be opened and read. Let's choose Email Blasts for now.

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Figure 3. Choosing The Blast Campaign Type

 

Select Recipients

Once you’ve chosen a blast campaign type, the wizard will offer you to select the recipients. Start typing an email address or part of a segment name, and the system will suggest matches if any (see Figure 4). To learn more about segmentation, please see the article How To Segment Your Audience In TruMESSAGING.

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Figure 4. Selecting Email Blast Recipients

 

Choose Template

Filter By Language

Templates can be filtered by language to ease the search. All languages are selected by default. You can also select English or Russian. To filter templates by language, click on the downward arrow next to the word Languages and select the desired language (see Figure 5).

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Figure 5. Filtering Templates By Language

 

Filter By Category

Another way to organize templates is filtering them by category. There are plenty of categories to meet your every need and fit any case. To filter templates by category, select Free Templates in the left sidebar and pick a category from the list (see Figure 6).

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Figure 6. Filtering Templates By Category

 

Preview

You can preview a template to see what your email will look like in both desktop and mobile view. To preview a template, hover over its thumbnail and click on the Preview button which will appear in its center (see Figure 7). The selected template will open in a new tab.

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Figure 7. Previewing Templates

 

Add To Favorites

Templates that you like most or use most often can be added to the Favorites section. To add a template to Favorites, just click on the heart icon in its upper right corner (see Figure 8). To remove a template from Favorites, click on the heart icon again.

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Figure 8. Adding Templates To Favorites

 

Select

When you finally make up your mind on the template, you will want to select it and proceed to the next step in the wizard. To select a template, hover over its thumbnail and click anywhere in the darkened area except for the Preview button and the heart icon. A green tick will appear in its upper left corner indicating that the template is selected (see Figure 9).

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Figure 9. Selecting A Template

 

Edit Your Email Using Message Editor

Once you’ve selected an email template, you will be directed to the HTML editor to customize it (see Figure 10). There are plenty of different ways to do this. You can edit, move or delete each element, including images, text, buttons, and even separating lines! Set your company’s name and logo, add a suitable image, and create a message that will provide your audience with the best email marketing experience.

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Figure 10. Tools To Edit Your Email

 

Configure Settings

The remaining thing to do is to configure your email settings, which include the email sender, the subject, and the preview text. You’ll also have to set an email footer, which is located in the lower part of your email and usually contains your postal address, trademark information, social media links, and the Unsubscribe button.

From

This field contains the name and the email address of the email blast sender (see Figure 11). TruVisibility is selected as a default sender. Senders can be configured in the Settings section in the left sidebar of the TruMESSAGING platform.

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Figure 11. Filling Out The From Field

 

Subject

The subject of your email will help your audience get an idea of what this email is about. You can make the subject personalized by using tags, e. g. the contact's first name. Just click on the tag icon at the end of the field and select the corresponding variable from the dropdown list (see Figure 12).

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Figure 12. Filling Out The Subject Field

 

Postal Address

Specify your postal address to let your customers know where your office is located and how they can contact you by mail. To add a new address, click on the plus icon below the Postal Address field (see Figure 13). Once the New Postal Address pop-up appears, fill out all the required fields and click Add.

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Figure 13. Filling Out The Postal Address Field

 

What You Can Do With The Created Email Blast

Edit

When the process of creating an email blast is over, the Edit page opens where you still have a chance to revise all the steps and put the finishing touch on your email (see Figure 14). Not only can you change the name, sender, recipients and subject, but even create a new segment! The body of your email can be also altered here.

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Figure 14. Editing The Created Email Blast

 

Preview

While you are on the Edit page, you can preview your email. To do this, click on the Preview button in the upper right corner of the page (see Figure 15). 

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Figure 15. Previewing The Created Email Blast

 

Conclusion

Now you know how to create an email blast using the TruMESSAGING built-in wizard. We learned how to configure the email blast name and type, how to select recipients and templates, how to edit your template, and finally how to configure the email blast settings. If you feel quite confident with email blasts and want to go further into the matter, the article How To Create An Automation will be a perfect choice!