Introduction

In this article we will take a look at the blast statistics page and its main parts. This page is important to those who want to improve their performance and send blasts more effectively. We will cover the following topics:

 

How to View Blast Statistics

The blast statistics page gives you an overview of the main metrics of a particular blast and helps you understand which of your efforts give the best results. To view blast statistics, go to the Blast section, select any blast, and click the Statistics button in the upper right corner of the screen.

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Parts of the Statistics Page

Summary

The Summary bar chart contains statistics on how many emails were sent, delivered, opened, clicked, complained, unsubscribed, hard bounced, soft bounced, of poor quality, and rejected; furthermore, each bar is clickable. On a click, you get redirected to the Contacts section and see the list of contacts who received a blast of a particular status.

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Hourly/Daily Open Trend

The Hourly Open Trend bar chart shows what time of the day most people open your email at. Try sending email blasts at different times and note what time they get opened most often. The Daily Open Trend bar chart displays the dynamics of the number of opens for the particular blast during the month; furthermore, each bar is clickable. On a click, you get redirected to the Contacts section and see the list of contacts who received a blast of a particular characteristic.

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Top Links

Top Links is a list of links with the largest number of clicks. This list displays shortened URLs and the initial link is displayed on the hover.

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Top Domains

The Top Domains list represents the blast recipients' mail domains that have the highest number of delivered emails in descending order of this metric.

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Top Countries/Cities

The Top Countries list represents the countries whose blast recipients have the highest open rate in descending order of this metric. The Top Cities list represents the cities whose blast recipients have the highest open rate in descending order of this metric.

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Conclusion

Today we learned how to find the blast statistics page and got a view of its main parts, including Summary, Hourly/Daily Open Trend, Top Links, Top Domains, and Top Countries/Cities. Now you know how to send blasts with maximum effectiveness.